And the loss of the employees subsequently translates in the loss of intellectual capital, the decreasing of the ability to serve customers' needs, as well as the generation of additional costs with staff replacement.
But aside from this, the absence of a mission statement also generates lack of vision and credibility among the public, the business partners and other categories of stakeholders, who are unable to envision the company's future.
Still, aside from the shortages, not having a mission statement can also be perceived from a positive angle. This virtually testifies to the fact that the company is flexible, rather than rigid. In the existence of mission statement, the organization is somehow forced to follow the pre-established path. On the other hand however,...
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